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Kelman's source characteristics identify three characteristics of successful marketing communications sources: # source credibility # source attractiveness # source power. ==Source attractiveness== An attractive source is one that the receiver can identify with, or aspire to. The message from such as source is identified with by the receiver; e.g. "slice of life" advertising, for products such as washing powder, regularly feature actors in situations that are intended to reflect the lives of the target segment. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Kelman's source characteristics」の詳細全文を読む スポンサード リンク
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